should each subdomain be its own property in google analytics?

by HVenom   Last Updated May 16, 2019 09:04 AM

I am auditing GA implementation for a startup and found they have a separate property for each of its subdomains. And yes it is possible to navigate from subdomain to root domain and vice versa.

Each subdomain has a specific function blog/guide(blog.example.com) and tools(tools.example.com) various tools user can use.

This is also true for google search console as well.

Now the question is: is above setup correct? Since each property will have its own TrackingId how will this affect reporting?

Or should I just remove all subdomain property?

PS: I am using Google Universal Analytics and managing all of that with GTM



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