In google adwords, my client's conversion goal is contact form submission.
They're running ads on different pages of the website.
Is it possible to track the conversion if the site user takes a path like:
click ad --> go to "about page" --> click "contact" page --> submit form
Does adwords store data for the entire session to count this as a conversion? Or does the conversion have to happen on the same page, i.e. user has to be served the ad for the contact page, go directly there and submit the form?