How to NOT offset impressions while doing SEO and research?

by Martin Shishkov   Last Updated April 15, 2019 09:04 AM

I'm optimizing my website mainly for ranking in the google search and I've noticed something that bothers me.

So I've had about 300+ impressions for all my pages before starting the optimization. Of course while optimizing you have to search for keywords you want to rank for, site:yoursite.com queries to see what's indexed etc.

However, my concern is that now my impressions have bumped up to 3k+ in about 2 days and I somehow think that the majority of those are coming from my searches and browsing. As you can imagine this is lowering my CTR %.

So my questions are a) is lower CTR % hurting my rankings and b) is there a way to not offset my impressions while doing searches?

Apologies if the questions are premature, however I'm still new to this field.



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