Is anyone able to provide examples of companies that pay gate content on their website? Possible case studies you've used when implementing something along these lines? The only sources we've looked into include News Sources (NYT, Harvard Business Review), Medium, and Consumer Reports.
Some background: The company I work at currently operates in a health and wellness vertical where the market is flooded with this particular content. We've really bottlenecked ourselves comparing our content with new companies like New York Times but I worry that this is not a valid comparison. We want to understand how competitors and non-competitors approach gating content and possible considerations when doing so. Kind thanks!